This comes to play when the products they sell can be found elsewhere at lower prices. In turn, they create loyal and satisfied masses that are happy to support the brand that supports their goals. We believe she pursues exercise to achieve physical fitness and inner peace.“
She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life, and health. “ Our primary target customer is a sophisticated and educated woman who understands the importance of an active, healthy lifestyle. This shows the level of dedication they have to their consumer base and the community they are the center of. This company is determined to be the chosen brand of those who wake up in the morning with a goal in mind and go to bed at night with that goal completed. This is done cleverly by Lululemon by putting on classes and organizing workout groups in the communities they are active in.Īll it takes is a trip to one Lululemon store for you to see a plethora of inspirational and motivational quotes printed on the shopping bags. The primary focus of Lululemon seems to be the fitness and the betterment of oneself. This drove him to focus less on the brand but more on the movement his brand created. The founder, Chip Wilson, was passionate about activewear and, more specifically, yoga at the time of his founding of the brand. Since the founding of Lululemon in 1998, the brand has been wildly successful. “ Lululemon is the personification of the sophisticated cool aunt who is aware of every current affair, is sensitive to social issues, and encourages you to always be your best.”Īnd for those who want to have a quick overview of Lululemon’s marketing strategies, we’ve created this video for you: It may have been designed initially as yoga wear, but the Canadian brand has expanded to everything athletic and, in doing so, expanded its customer base. The Twitter hashtag of Lululemon, #thesweatlife, gives us a glimpse into the versatility of its products. (NKE) with “only” 103.6% over this period. LULU’s 532.8% is pretty strong compared to Nike, Inc. Since 2007, it has even been traded publicly on Wall Street as LULU and has seen significant returns over the past five years. has thrived since its establishment in 1998 the beloved brand has made the journey from just one store in British Columbia to now over 450 throughout the world. In true Lululemon fashion, a fun exercise to do while reading this blog post would be to take deep 4-7-8 belly breaths with every “Lululemon” mentioned in this article! Image Source: Photo by cottonbro from PexelsĪs one of the Best Athleisure Wear Brands of 2020, Lululemon Athletica, Inc. In this blog post, we’ll look into how exactly a small yoga wear store got to be the billion-dollar giant that it is today. There is something compelling about the brand that gets us to stop and think about it, and think only good about it ( even if we aren’t buying anything). Image Source: Lululemon Wunder Under High-Rise Tight
This customer has been you, me, and everyone else. The pair was a Lululemon ( cue the angel sound effect) leggings, and there was something magical about it, an almost magnetic pull that got people to come into the store and purchase them. It wasn’t any ordinary pair of leggings, however. Once upon a time, in a Lululemon store, a customer spent $100 for a pair of leggings! And did so without a flinch!
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